Akrion
  Applied Materials
  Canon
  Cymer
  Hamamatsu
  Huntington Laboratories
  ICT
  Inspex
  Intergen
  SET
  Matrix
  Matrix - Classic
  Nanometrics
  Tegal
  Tencor
  Tencor - Classic
  VLSI Standards

Inspex

This older and smaller manufacturer had long been “hidden” in their category. This gutsy campaign dramatically raised their visibility and credibility — by positioning them as the one smart alternative to the market-leader “big guys.” This is a good example of the strength of straight talk and specifics when the other guys are spouting puff and fluff.