Tencor - Classic

Most "corporate advertising" is just fluffy blah-blah-blah with a logo. In our view, that's a crime. Corporate advertising can and should be extremely hard working — like this example. Addressing non-technical senior purchasors in the semiconductor industry, this very pointed campaign ran from 1990 to 1993 and dramatically increased the industry's awareness, understanding and respect for Tencor, at a critical juncture in the company's development.