Al Shultz is a veteran of more than three decades in technology marketing — in major companies like National Semiconductor and major agencies like Bozell & Jacobs.

In 1983 he founded Al Shultz Advertising, focusing exclusively on technology companies, especially ones needing to gain market share against strong competitors. This agency has become known for its ability to address and powerfully influence technology professionals.

Shultz began college as a chemistry major but graduated with a degree in English. Which is why a unique combination of scientific and creative thinking goes into every piece of Shultz communication... It's about finding the fastest route from where the client is to where they need to be. And applying the clear reasoning that professional markets respect. And putting technically accurate messages across with gut-level impact. And making them stick.

Shultz holds the title of “Certified Business Communicator ”(CBC), a professional certification awarded nationally by the Business Marketing Association (BMA). For over a decade he taught BMA seminars on the science of marketing communications. Which is why he's able to explain to clients not only what to do but also how and why it will work.